Trust is generally low among consumers. In fact, only 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements, who do they trust? Their family, friends, and co-workers. You can take advantage of that trust. By establishing trust with your target demographic and making it a priority, you can dramatically increase referrals and word of mouth advertising. Why should you prioritize customer trust? Because it’s essential for repeat business. This is one of the top factors that lead customers to either stay or leave a business.
Make Sure That You’ve Got a Quality Product or Service
Customers want quality. If you’re purchasing a pair of pants and find that they’re uncomfortable, you probably wouldn’t purchase the same brand in the future. This applies to your products or services as well. However, it’s hard to be impartial about the quality of your own products or services. The best way to find out if they’re living up to the expectations of your customers is to get their feedback. When you send a “thank you” email following a purchase, include a link to a simple online survey. Keep track of the input that you get from customers. When it comes time to revise or update your products or services or release a new item, you can use this feedback to improve the quality. You may even find additional features that your customers want that you wouldn’t have considered without their feedback.
Don’t Use Misleading Claims in Your Sales Copy
Your sales copy impacts your conversions. But, it also impacts customer trust. Don’t use misleading claims or promises that you can’t deliver in your sales copy. If you expect customers to trust you, you need to be truthful. Truthful sales copy is beneficial for both you and your customer. By giving honest claims, stats, and figures, you’re setting realistic expectations for your products or services.
Solve Customer Complaints As Soon As Possible
When a customer has a problem with a purchase, you should resolve the issue as soon as possible. This helps you establish a positive relationship with a customer that may otherwise take their business elsewhere and damage your online reputation. Contact the customer as soon as you discover their complaint. Respond promptly, and use their first name if possible. Don’t ever make excuses and don’t try to pass the blame onto the customer. You simply need to fix the problem in any way possible—even if this means giving a refund.
Don’t Bad Mouth Your Competition
If you’re discussing your competition, either directly to a customer or in your sales copy, don’t be disrespectful. Customers are smart. They see trash-talking as a method to make your products look better than the competition. Instead of focusing on your competition, you should focus on your own qualities. If you can highlight the strengths of your products or services, there’s no reason to bad mouth your competition.
Always Stick to Your Promises
The final suggestion for establishing trust is to always stick to your promises. When you make a guarantee, you need to stand by it. The same is true of any claims that you include in your sales copy, promises that you use in marketing, and any personal guarantees that you give to your customers. When you say that your product or service can deliver a specific result, you need to ensure that you can back up that claim.
Establishing trust with your customers doesn’t need to be difficult. Keep these tips in mind and a strong trust bond will naturally form with your customers over time without you even having to think about it.