A squeeze page is a page that tries to convince visitors to give you their name and email address in exchange for something they perceive as valuable, such as a free report, eBook or a video. They are also sometimes called lead capture pages or opt-in pages. The purpose of a squeeze page is to quickly build a list of email addresses, preferably from people who have an interest in your product niche. Once you have captured an email address, you can use it to send out promotional emails advertising your products and services indefinitely, or at least until the person unsubscribes.
Squeeze Page Software
There are many different squeeze page software programs available, some free but mostly paid. They promise to generate effective squeeze pages for you that are “guaranteed” to capture a lot of email addresses. The software works sort of like resume-writing software. In most cases it will give you a boilerplate template that you can personalize to fit your own needs. In other cases, the software will give you pre-built squeeze pages based on the most popular niches – weight loss, acne cream, dating, and so on – that you can post your links on and tie to a place where you can collect email addresses and start building a list. Like resume-writing software, squeeze page software is most helpful if you have never written one before. Once you get used to writing squeeze pages, it’s not difficult and you don’t really need to spend money on software to do it for you, but the tools do make it so much easier and quicker. Time is money, and the more time you can save, the more money that goes in your pocket.
Benefits and Drawbacks of Templates
As for the pre-written templates on the biggest niches, they typically already have SEO, which can help their ranking a little on Google and elsewhere. But if the same templates are being used by lots of different people, how does that differentiate your product? In most cases, it doesn’t. Squeeze page software is so common these days that you can usually find some for free if you look around hard enough, but remember that you always get what you pay for. Just because it’s free doesn’t mean that it’s any good.
Brevity Is King
If you are creating your own squeeze page, remember that they are similar to sales letters except they are much shorter, usually only one or two pages. The structure is basically the same as the sales letter:
- Present a problem that would be common for people visiting your page
- Offer your product as the solution they need
- List its benefits (how it will improve their life) not just its features (what it does or has)
- Conclude with a Call to Action (what you want them to do, in this case give you their email address)
You need to offer something for free to incentivize people to give you their email address. This can be a free report or eBook you can either create yourself or pay somebody to write, or a how-to video. In either case, the free giveaway should be related to your niche and should have a highly perceived value to the prospective customer.
Value of Autoresponders
You may be familiar with a low-function autoresponder that probably came free with your email account. You know: the one that tells people when you are out of the office or on vacation. The autoresponders we are talking about here are much more sophisticated than those. Unlike list building and squeeze page software, you will need to use an autoresponder to manage your email address capture and delivery system. There are lots of different programs available. I’ve been using Mailchimp for years and have been very happy with them. Another popular service is AWeber. There are many to choose from. Some have free plans if you are just starting out, but they usually come with very limited functionality. Expect to pay for a plan that unlocks the full functionality of the program you are using. You’ll also typically start paying more as your list gets bigger over time, but you should be making lots of money by then so it’ll be worth it.