When building your own Internet marketing platforms for promoting information products such as eBooks, video courses, and others digital products, the data you receive from free sites such as Google is invaluable in telling you how popular a particular niche is and whether it is seasonal or evergreen. You want to choose those niches that have the most keyword searches all the time and that are consistent from year to year.
Benefits of Choosing Evergreen Niches
Evergreen niches – which are those that include products that will always be popular, such as weight loss and relationship advice — are the ones customers search for online most frequently. That automatically makes them great niches for you to build your information marketing business around.
Free Tools for Affiliate Marketers
When you use infoproduct sites that offer affiliate products for you to promote, usually you will find free tools that allow you to rank the popularity of the infoproducts that they offer. For example, Clickbank lets you use advanced search and filters to find exactly the infoproducts that fit your needs. This makes it easy for you to get much more specific in your search and weed out infoproducts that aren’t going to be easy for you to promote.
Techniques for Improving Your Searches
Here are some ways you can use Advanced Search tools on Clickbank to improve your results:
- Exclude keywords from the search that don’t make sense for your niche or audience
- Search for keywords only within a particular category
- Look for high $/sale infoproducts. This is especially important if you’re doing paid affiliate advertising
- Find the newest vendors to promote by setting the Activation Date to a recent date
By filtering your results, it’s faster and easier to find great infoproducts to promote that will give you the best return on your information marketing efforts.
Always Read Customer Reviews
Before you promote any digital products to your customers, you want to be certain that the people who already bought them are happy with them. An easy way to do this is to simply research customer reviews. Most of the websites that offer affiliate products — Amazon is the perfect example – have sophisticated customer review software that simplify the process of determining how popular a particular product is before you offer it to your own customers. These types of reviews typically include satisfaction ratings and even written comments in which customers explain exactly what it was about that infoproduct that they liked or disliked.
Ask the Affiliate Product Vendors
Another way to learn about affiliate products before you promote them is to talk to their sellers directly. Ask for a review copy of the infoproduct, or buy the infoproduct yourself if the vendor doesn’t provide review copies. Buying the infoproduct also can be useful since it lets you test out the vendor’s purchase process and customer support, and lets you feel comfortable recommending that infoproduct to your audience. Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.
Collateral Marketing Material and Support
Reaching out to vendors is also a good idea because they may be willing to offer extra benefits or perks such as sales bonuses, customized affiliate links, custom landing pages, or any number of other benefits. Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.