In Internet marketing, like anything else, there are going to be winners and losers. Often, the difference between success and failure doesn’t depend on outside influences, but on your attitude. Successful Internet marketers share a unique set of qualities known as the “killer instinct.” Train yourself to use these qualities every day and you can increase your chances of becoming successful. With Internet marketing, you can choose ahead of time how successful you are going to be. By making the conscious choice to adopt the attitude you need to win, you can be the successful online marketer you always dreamed of being.
Because Internet marketing often doesn’t require a lot of upfront costs, you have more of an incentive to try new things with less financial risk. In fact, many of the web’s biggest success stories – eBay, Amazon, eTrade, iTunes – won because their founders had a willingness to follow a business model that nobody had ever tried before. As online entrepreneurs, we make our own luck. When you think creatively, are innovative, and are willing to take risks, you can reap the rewards of your efforts. But, if you are resistant to change, lack original ideas, and are willing to settle for the status quo, don’t be surprised when the Internet opportunities pass you by. Like any industry, Internet marketing recognizes and rewards creativity. By thinking outside the box and finding innovative and unique solutions to your business’s challenges, you can put yourself in a better position to succeed.
Using Failure as a Teaching Moment
Failing is the only way we can truly learn. If you never failed at anything, you wouldn’t be able to appreciate success. Don’t run from failure: Embrace it. Learn from your mistakes and move on. If one of your Internet promotions isn’t working, pull it, and either rework or dump it. Experience will tell you when to pull the plug on a product that fails to meet your expectations. If you don’t learn from your past, you are doomed to repeat it. Internet marketing is fast-paced and constantly changing. To maximize profits, you don’t have time to keep repeating the same mistakes over and over again. If your business isn’t going the way you planned, change it and move on. Determine what went wrong and don’t make that same mistake again.
Strive for Excellence
When you go to your local produce market, do you seek out the rotten apples? Do you buy the bananas that have the brown spots? Do you choose the droopy, bruised lettuces that are starting to rot?
Of course you don’t! You want only the best.
So do your customers. They aren’t going to spend their hard-earned money on your products if they aren’t the best in the market. It doesn’t matter which niche you choose, there are always going to be a lot of other IMers in the market. Your product needs to be the best, or your customers are going to go elsewhere. You have to have an unwavering commitment to excellence if you want to be the best. There’s too much competition to settle for anything less than that.
The Importance of Networking
When you work online, you don’t always interact face-to-face with a lot of other people. But your success or failure is actually in the hands of others – not just customers, but other business people who are going to play a key role in how successful your enterprise is. Just as important as nurturing a customer base is making and maintaining contacts with other people within your niche. Schedule time every day – or at least set aside a few hours per week – to make contact with other people in your field. You can find them by visiting forums, searching blogs, leaving comments on other marketers’ home pages, or by doing anything else you can to increase your visibility among other people in your business and get to know the other players and what they can offer you.
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