Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s…
5 Ways to Personalize Your Digital Marketing Strategy
Using a personalized approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider…
How to Properly Use Hashtags for Social Media Marketing
Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of…
4 Ways to Offer Proof in Your Online Marketing Claims
No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your…
Simple Steps to Help Increase Your Customer Retention Rates
Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more…
How to Establish Trust with Your Target Demographic
Trust is generally low among consumers. In fact, only 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people…
6 Solutions for Improving Your Mobile Marketing Campaign
How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you…
Increase Your Online Exposure Without Increasing Your Budget
When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic,…
Additional Ways to Utilize Your Keyword Research to Boost Sales
Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use…
How to Expand Your Online Marketing to the Global Marketplace
When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means…